Augenstern:
Here is the English translation of the news article:
—
## Chinese Candles Illuminate the Globe: Steadily Expanding Export Scale and Market Reach
**Beijing, July 14, 2025** — As the world’s most significant candle producer and supplier, China’s candle industry continues to shine brightly in the international market, leveraging its formidable manufacturing capacity, continuous product innovation, and flexible supply chain. The latest industry data indicates steady growth in China’s candle exports, with both the breadth and depth of market coverage increasing, illuminating the lives of global consumers.
**I. Export Scale: Steady Growth, Maintaining Global Leadership**
* **Impressive Volume:** According to the latest statistics from the China Chamber of Commerce for Import & Export of Light Industrial Products and Arts-Crafts, China’s exports of candles and related products are projected to exceed **$1 billion USD** in 2024, solidifying its position as the world’s largest candle exporter for consecutive years. Despite challenges like volatile international raw material prices, the industry has demonstrated strong resilience, maintaining an annual compound growth rate of approximately **6.5%.**
* **Diverse Range:** Export products encompass a full spectrum, including traditional festive candles (birthday candles, Christmas candles, ritual candles), home decor candles (pillars, container candles, jar candles), aromatherapy candles, and craft candles. Among these, eco-friendly candles (such as soy wax and palm wax) and designer aromatherapy candles are the fastest-growing categories, catering to global consumer demand for health, environmental sustainability, and home aesthetics.
* **Cluster Advantage:** Major production and export hubs are concentrated in coastal provinces like Zhejiang, Guangdong, Shandong, and Fujian. These areas have formed complete industrial clusters encompassing raw material supply, mold design, candle production, and packaging printing, providing significant economies of scale and cost advantages.
**II. Market Coverage: Diversification and Deepening**
The glow of Chinese candles has reached every corner of the world, demonstrating the success of market diversification strategies:
1. **Traditional Core Markets (Europe & North America):** The United States, Germany, the UK, France, and the Netherlands remain the largest export destinations. Demand in these markets is robust, particularly for festive ambiance (Christmas, Halloween), enhancing home atmosphere, and the relaxing experience offered by aromatherapy. Chinese products hold significant market share due to their excellent cost-performance ratio and increasingly improved quality.
2. **Emerging Potential Markets:**
* **Middle East & Africa:** Steady import growth is driven by demand for religious ceremonies, daily lighting needs, and a rising pursuit of quality of life. Demand is strong for basic lighting candles and specialized ritual candles.
* **Southeast Asia:** Economic development and tourism growth are boosting demand for decorative and aromatherapy candles in hotels, spas, and households. Geographical proximity also reduces logistics costs.
* **Latin America:** Rich festive cultures (e.g., Christmas, Dia de los Muertos) sustain demand for holiday candles and brightly colored decorative candles, with market potential actively unfolding.
3. **Belt and Road Initiative (BRI) Countries:** Enhanced trade facilitation has spurred strong export growth to BRI countries like Russia, Poland, and Kazakhstan.
**III. Core Competitiveness: Innovation-Driven & Agile Supply Chain**
* **Design Innovation & Quality Enhancement:** Chinese companies are increasingly focusing on R&D, investing in developing unique shapes, diverse fragrances (often collaborating with international flavor and fragrance houses), more eco-friendly and healthier wax bases (e.g., non-paraffin), and safer wick materials. This meets the increasingly stringent international environmental and safety standards (e.g., EU REACH, US ASTM).
* **Flexible Production & Rapid Response:** Facing trends towards smaller batches, greater variety, and customization in international markets, Chinese manufacturers demonstrate strong supply chain resilience and capabilities in rapid prototyping and delivery, adeptly handling diverse customer orders.
* **E-commerce Channel Expansion:** Cross-border e-commerce platforms (e.g., Amazon, Alibaba.com, independent websites) have become vital bridges for Chinese candle companies to reach global end consumers, particularly helping SMEs directly tap into overseas retail markets.
**IV. Challenges and Outlook**
Despite the bright prospects, the industry faces challenges including fluctuating raw material costs (wax, fragrance, pigments), international logistics cost pressures, trade barriers in some countries, and competition from manufacturers in regions like Southeast Asia. Moving forward, China’s candle industry will continue evolving towards **”high-quality, high-value-added, green, and sustainable”** development, deepening brand building, and utilizing digital marketing to explore broader market spaces.
**Expert Perspective:**
A representative from the Daily Use Articles Sub-Council of the China Chamber of Commerce for Import & Export of Light Industrial Products and Arts-Crafts stated: “The stable growth and diversification of China’s candle exports fully demonstrate the resilience and adaptability of ‘Made in China’. Continuous product innovation, strict adherence to international standards, and proactive engagement in digital trade are the keys for Chinese candles to illuminate broader global markets. We are confident that this ‘Chinese light’ will continue to warm and decorate homes around the world.”
China’s candle industry is painting an increasingly bright and colorful picture on the global trade canvas with its unique charm and strength.
Zhongya candle factory
whatsapp: +86//187//3296//0113
wechat: +86//156//9035//5727
Email: Betty@kangdecandle.com
Post time: Jul-14-2025